Consumers’ Purchase Intention: Influencing Factors unveiled at Korean Thematic Café (Case Study: Chingu Café)

Harimukti Wandebori, Vinon Wijaya


Service quality, atmosphere, and food quality have become an important part to be considered by a firm or company in order to attract consumers and to compete in the marketplace. This research will be taking Chingu Café which is located in Bandung, Indonesia to be the object of study. This research applied a quantitative method with a total sample of 384 respondents who have been to Chingu Café. A multi linear regression was applied to analyze the findings in order to gain the effect of service quality’s dimensions, food quality, and atmosphere on purchase intention. This research is able to gather unique findings in a Korean thematic café business. It is obtained that the most consumptive consumers are teenagers and young adults dominated by females. More importantly, this research is able to learn that service quality (tangible, reliability, responsiveness, and empathy), atmosphere, and food quality have a positive influence on purchase intention while none of such relationship between assurance dimension and purchase intention.


Purchase intention; Service quality

Full Text:



Cho, N & Park, S (2001) “Development of electronic commerce user-consumer satisfaction index (ECUSI) for Internet shopping”, Industrial Management & Data Systems, Vol. 101 Issue: 8, pp.400-406,

Edvardsen, B., Tomasson, B. and Ovretveit , J. (1994). “Quality of Service: Making it Really Work”, McGraw-Hill, New York.

Fandos, C. and Flavian, C.. (2006). “Intrinsic and Extrinsic Quality Attributes, Loyalty, and Buying Intention: An Analysis For a PDO Product”, British Food Journal, 108(8), 646-662.

Fitzsimmons, J. A., M. J. Fitzsimmons. (2008). “Service Management: Operations, Strategy, Information Technology”, McGraw-Hill/Irwin, New York.

Halim, W. Z. W and Hamed, A. B. (2005), “Consumer Purchase Intention at Traditional Restaurant and Fast Food Restaurant”, University Utara Malaysia.

Hassan, H., Hashimi, M.S., and Sarwar, Z. (2014). “Exploring the Impact of retail Stores’ Service Quality on Consumers’ Purchase Intention: The Moderating Role of CSR”, Middle-east Journal of Scientific Research,19(4), 505-520.

Hussain, R. and Ali, M. (2015). “Effect of Store Atmosphere on Consumer Purchase Intention”. International Journal of Marketing Studies; Vol. 7, No. 2; 2015.

Omotayo, O. and Joachim, A. A. (2008). “Customer Service in the Retention of Mobile Phone Users in Nigeria”, Academic Journal of Business Management, Vol.2 (2).

Parasuraman, A., Zeithaml, V. and Berry, L.L. (1988), “SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality”, Journal of Retailing, Vol. 64, Spring, pp. 12-40.

Pérez, M.S, Abad, J.C.G, Carrillo, G.M.M, Fernández, R.S. (2007), “Effects of service quality dimensions on behavioural purchase intentions: A study in public-sector transport”, Managing Service Quality: An International Journal, Vol. 17 Issue: 2, pp.134-151,

Pavlou, P. A. and Geven, D. (2004), “Building Effective Online Marketplaces with Institution-based Trust”, Information System Research, 15, Informs, 37-59.

Pi, S., Liao, H., Liu, S., and Lee, I.. (2011), “Factors Influencing the Behavior of Online Group Buying in Taiwan”, Journal of Business

Management, 5(16), 7120-7129.

Qin, H., & Prybutok, V. R. (2009). “Service Quality, Customer Satisfaction, and Behavioral Intentions in Fast-Food Restaurants”,

International Journal of Quality and Service Sciences, 1(1), 78-95.

Ryu, K., Lee, H. K., & Woo, G. (2012). “The Influence of the Quality of the Physical Environment, Food, and Service on Restaurant Image, Customer Perceived Value, Customer Satisfaction, and Behavioral Intentions”, International Journal of Contemporary

Hospitality Management, 24(2), 200-223

Santoso, Singgih. (2016), “Panduan Lengkap SPSS Versi 23.”, PT Elex Media Komputindo, Indonesia.

Shahin, Arash. (2006). “Servqual and Model of Service Quality Gaps: A Framework for Determining and Prioritizing Critical Factors in Delivering Quality Services”, University of Isfahan.

Subhash C. Mehta, Ashok K. Lalwani, Soon Li Han. (2000). “Service quality in retailing: relative efficiency of alternative measurement

scales for different product-service environments”, International Journal of Retail & Distribution Management, Vol. 28 Issue: 2, pp.62-72,

Wakefield, K. L. And Baker, J. (1998). “Excitement at the Mall: Determinants and Effects on Shopping Response”, Journal of Retailing, Vol. 74(4), pp. 515-539.

Worek, Kindangen, and Worang. (2015). “The Effect of Restaurant Atmosphere and Service Quality on Customer Purchase Intention

(Case Study of Danau Tondano Restaurant)”.

Zeithaml, Bitner, and Gramler. (2006). “Services Marketing: Integrating Customer Focus across the Firm (4th ed., pp.117)”, McGrawHill, Singapore.



  • There are currently no refbacks.

Copyright (c) 2017 Jurnal Bisnis dan Manajemen

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.