Perilaku Dunia Usaha dalam Melakukan Adopsi Inovasi Pertanian

Nurjaman Nurjaman, Ujang Sumarwan, Kirbrandoko Kirbrandoko

Abstract


This research was conducted to analyze the effect of attitude toward the behavior, subjective norms, and perceived behavioral control on the intention to adopt the business world in agriculture. This research was important to look at the behavior of the business world in adopting agricultural innovations that will increase the amount of innovation that will be adopted by the businesspeople. This research was uses the theory of planned behavior developed by Ajzen. This research was conducted directly to businesses spread in Jakarta, Bogor, Bandung, Semarang, Surabaya, Malang and Borneo during February to April 2014. Research data was obtained by conducting interviews to businesses by using a questionnaire. The sample of respondents used in this study is the population of the world crop of technology businesses that have done or have followed the adoption of innovation promotion activities of IAARD. The variables used in this study was the effect of attitude toward the behavior, subjective norms, and perceived behavioral control as independent variables in the business world and the intention to adopt innovation as the dependent variable. Data were analyzed using multiple regression analysis tool Minitab 16 and also performed a descriptive analysis. The results showed that the intention of doing business in the innovation adoption is significantly affected by the components of attitude toward the behavior, subjective norms, and behavioral control. From this study can be applied to marketing strategies to increase the amount of innovation is the adoption of more intensive cooperation with relevant institutions in marketing activities that the institution will provide advice in making innovation to the world of business. From this research further research could be developed in the form of other components that may affect the business community in adopting agricultural innovations.

Keywords


Innovation; adoption technology; the theory of planned behavior.

Full Text:

PDF

References


Aboelmaged, M. G. (2010). Predicting e-procurement adoption in a developing country: An empirical integration of technology acceptance model and theory of planned behaviour. Journal of Industrial Management & Data Systems 110(3): 392414.

Ajzen, I. (1998). Attitudes, Personality and Behaviour. Chicago, IL: The Dorsey Press

Ajzen, I. (2005). Attitudes, personality, and behavior (2nd. Edition). Milton-Keynes, England: Open University Press / McGraw- Hill

Alam, S. S., & Sayuti, N. M. 2011. Applayiong the theory of planned behavior (TPB) in halal food purchase. Journal of Commerce and Management 21(1): 8-122.

Arios, R. (2011). Analisis perilaku merokok pria usia 18-24 tahun dan implikasinya pada strategi pengendalian perilaku merokok. [tesis]. Bogor (ID): Institut Pertanian Bogor.

Dunn, K. I., Mohr, P., Wilson, C. J., & Wittert G. A. (2011). Determinants of fast-food consumption. An application of the theory of planned behaviour. Journal of Appetite 57(2): 349-357.

Fang, J., Shao, P., & Lan, G. (2009). Effects of innovativeness and trust on web survey participation. Journal of Computers in Human Behavior 25: 144-152.

George J. F. (2004). The theory of planed and internet purchasing. Journal of Internet Research 14:3.

Komaryati., & Suyatno, A. (2010). Analisis faktorfaktor yang mempengaruhi tingkat adopsi teknologi budidaya pisang kepok (musa paradisicae) di Desa Sungai Kunyit Laut Kecamatan Sungai Kunyit Kabupaten Pontianak. Jurnal Iperkas-Ilmu Pengetahuan dan Rekayasa 53-61.

Limthongchai., Passachon., Speece., & Mark, W. (2002). The Effect of Percieved Characteristics of Innovation on E-Commerce Adaption by

SMEs in Thailand

Nelson, M. L., & Shaw, M. J. (2003). The adaption and diffusion of interorganizational system standards and process innovations [internet]. Tersedia pada: http://www.si.umich.edu/ misq-stds/proceedings/146_258-301.pdf.

Noviandi, A. (2012). Analisis proses keputusan pembelian, persepsi dan sikap konsumen terhadap beras organik dijabotabek. Jurnal Pangan. 22(2): 87-104

Pabeta., & Aziz, T. (1999). Komersialisasi Hasil-Hasil Penelitian dan Pengembangan Industri Hasil Pertanian, Tekstil, Kulit dan Plastik. Jakarta (ID): Lembaga Ilmu Pengetahuan Indonesia.

Pou, E., Gusasi, A., & Wahab, A. (2006). Tingkat adopsi inovasi petani terhadap teknologi budidaya jagung manis (zea mays saccharata sturt) di Kelurahan Borongloe, Kecamatan Bontomarannu, Kabupaten Gowa. Jurnal Agrisistem 2(2): 85-92.

Rahmawati D. R., Widjayanthi, L., & Raharto, S. (2010). Tingkat adopsi teknologi program prima tani dan penguatan kelembagaan dengan PT Tri Usahatani. J-SEP 4(1): 1-14.

Rozandy, R. A., Santoso, I., & Putri, S. A. (2011). Analisis variabel-variabel yang mempengaruhi tingkat adopsi teknologi dengan metode patrial least square (studi kasus pada Sentra Industri Tahu Desa Sendang, Kecamatan Banyakan Kediri). Jurnal Industri. 1: 147158.

Seyal., Afzaal, H., Rahman., & Mohd, N. A. (2003). A premiliniary investigation of e-commerce adaption in small and medium enterprises in Brunei. Journal of Global Information Technology Nabagenebt. 6(2): 6-26.

Sutarto. (2008). Hubungan sosial ekonomi petani dengan tingkat adopsi inovasi teknologi komoditas jagung di Sidoharjo Wonogiri. Jurnal Agritexts 24.




DOI: http://dx.doi.org/10.24198/jbm.v16i1.32

Refbacks

  • There are currently no refbacks.




Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.